DESCRIPTION

London’s most anticipated art and design event will launch in September 2010.

As a response to 25 years of cultural deep freeze in the UK, the Anti Design Festival will attempt to unlock creative fires and ideas, exploring spaces hitherto deemed out-of-bounds by a purely commercial criteria.

Created initially as a direct response to the pretty commerciality of the London Design Festival, the festival will shift the focus from bums-on-seats to brain food, and from taste and style to experiment and risk. The festival will provide a rare space for unhindered exploration and creative opportunity, where ideas may fail as equally as succeed.

At multiple venues around Redchurch Street in London’s Shoreditch area, the festival will incorporate exhibitions, installations, workshops, performances and talks in Art, Design, Product, Film, Sound, Fashion, Performance, Print and Interactive.

Directed by Neville Brody, the world-renowned graphic designer, the festival will be curated by a select group of leading practitioners in various fields. These curators include Daniel Charny, Terry Jones, James Payne, Harry Malt, Stuart Semple and Brody himself. To date, contributors include Stefan Sagmeister, Jonathan Barnbrook, Yugo Nakamura, Yomi Ayeni, and Mark Moore, as well as an open-submission route.

The main venue is the Londonewcastle Project Space at 28 Redchurch Street, and features a RadLab open workshop which will host four full-day creative explorations led by furniture and product designers and hosted by Daniel Charny. Other workshop installations will include the premier of a new trans-media film event by Yomi Ayeni, specially commissioned by the ADF, and an anti-fashion exploration produced by Let Them Eat Cake magazine. The Royal College of Art will host a one-day intervention, as will the London College of Communication.

Charlesworth, Lewandovsky and Mann are developing a performance installation in collaboration with the BBC’s R&D department exploring 3D sound and a live cut-up documentation technology. This dedicated space will also host nine evening performances curated by Cecilia Wee, who is one of the Late at the Tate producers, plus Jon Wozencroft of Touch Music, and featuring amongst others a sub-cosplay event presented by Emily Owusu and a dangerous disco evening created by Mark Moore.

The ADF will present the world’s first Microplex: a five-seat cinema showing a programme of short-form experimental film. Redchurch Street will also be witness to a pop-up cinema and restaurant with a landscaped lawn to relax on!

British illustration collective Le Gun will be part of a collective show curated by Bare Bones’ Harry Malt, and at the Aubin Gallery, Stuart Semple will host the first UK show by the radical French illustration group Bazooka. In the basement, the luxury Aubin Cinema will show movies and videos made by the group. Idea Generation will be exhibiting a major live mural during the event, and the Payne Shurvell gallery are holding a month of single-week shows provisionally entitled From Collaboration comes Sin.

A talks programme will be hosted by Shoreditch House throughout the event featuring key collaborators, curators and contributors. The first issue of AD magazine will be published for the event, as will a special edition of Bare Bones produced specially for the festival, BBAD, and a daily poster intervention workshop produced at Martin J Tickner’s Neu Gallery.

The Anti Design Festival is supported by Londonewcastle.

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